I ran across this link from Major John, a frequent commentator over at Protein Wisdom.
I had composed something a bit longer, with some more desciptive langauge to describe this clip, however, I am a big fan of erring on the side of brevity.
This ad is sensational, powerful, and should speak directly to the people that it needs to target, all while resonating with current and past members of the military. In short, this is excellent.
Not that you will ever see this, Major John, but I just wanted you to know that you are in our thoughts and prayers, and we look forward to your safe return home after you have completed your mission(s).
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